Sleep is deprived and insomnia is on the rise. The 25 to 40 year old
people never has enough time in their busy day. They work in a highly
demanding position and is constantly stressed trying to meet unrealistic
deadlines and timeframes. Due to the evolution in technology
everything needs to be done instantly, however there are not enough
hours in the day. The demographic target market is the highly
educated, independent, degree-carrying individual. It aspires to have a
successful career and calming sleepwear enables her career, and
lifestyle, to flourish.
Calming sleepwear is fashionable and functional, it is aesthetically pleasing and it aids sleep. Nanotechnology enables the fabric to contain biomedical properties that relax and ease her anxieties. A combination of natural elements including; melatonin, tryptophan, calcium, chamomile, valerian and St Johns wart are released into the skin as they sleep.
Light plays a major role in the function of this sleepwear product. A person needs to have sufficient amount of night-time sleep in a darkened room. This calming sleepwear is inactive when exposed to light; the product can be worn during the day while the nanotechnology is inactive. In the dark the relaxing properties within the garment are released over a given time span. The fabric can be renewed by immersing in a replenishing solution.
Calming sleepwear is fashionable and functional, it is aesthetically pleasing and it aids sleep. Nanotechnology enables the fabric to contain biomedical properties that relax and ease her anxieties. A combination of natural elements including; melatonin, tryptophan, calcium, chamomile, valerian and St Johns wart are released into the skin as they sleep.
Light plays a major role in the function of this sleepwear product. A person needs to have sufficient amount of night-time sleep in a darkened room. This calming sleepwear is inactive when exposed to light; the product can be worn during the day while the nanotechnology is inactive. In the dark the relaxing properties within the garment are released over a given time span. The fabric can be renewed by immersing in a replenishing solution.